All about AEG.

  • Project
  • Electrolux
  • IFA 2017
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The Idea Behind It

What does the world's largest home appliance manufacturer Electrolux and its premium brand AEG stand for? One year after the launch of the new corporate design, D'art Design Gruppe at IFA 2017 focuses...

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  • Showcase
  • Electrolux & AEG
  • Partnership
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Herring with Liquorice

How can you bring the perfect taste to your own home? With perfect ingredients: passion, professionalism and expertise. Electrolux lays the table with all of that; spiced with the passion for current ...

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  • News
  • Exhibition
  • AEG, Küchenmeile 2017
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Seamless

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  • Project
  • Electrolux
  • IFA 2017
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Experiential Tour

The exhibition industry has been in transition for some time. For example, if the International Consumer Electronics Fair (IFA) in Berlin used to be a pure product show, today it is much more about wh...

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  • Project
  • Electrolux
  • IFA 2016
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Reloading AEG

The new AEG: The corporate group Electrolux presents the new visual identity of its premium brand at IFA Berlin. D’art Design Gruppe has been refining the corresponding corporate architecture for a ye...

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  • Project
  • AEG
  • Küchenmeile 2016
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Minimalistic Elegange

Elegant, minimalistic and uncomplicated – that’s how the traditional brand AEG is presenting itself at Küchenmeile 2016. The D’art Design Group communicates the new design of the newly launched excl...

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  • Project
  • AEG
  • Küchenmeile 2012
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Interactive Game of Dice

AEG presents its most important product features via an interactive game of dice, which is playfully integrated into the Kuechenmeile 2012. The brand’s novelties are interactively presented inside th...

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  • Project
  • Electrolux
  • iFa 2012
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Media journey through time

125 years of AEG are interactively experienceable at the IFA 2012. Electrolux sends the fair’s visitors onto a journey through 125 years of existence of the traditional brand with the claim “Perfect i...

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