Dart develops fair concept for Amtico at BAU 2015
For the first time D’art Design Gruppe was assigned with the corporate appearance of Amtico at the BAU 2015 and arranged the trends of the manufacturer of floorings in a tri-dimensional collage.
The motto of Amtico‘s fair appearance of 84 sqm size is the spatial arrangement: Trade visitors experience the product flooring in the spatial context of different trends that celebrate Amtico’s creative thinking in three plastic collages. The creative element collage is also taken up as huge geometric shapes that float above the stand. Visitors can get more information about Amtico from mood cards that are displayed at all stations. At the stand’s back wall there is a pattern laboratory which actively and creatively involves visitors. They can use the floor as a means of design and develop their own creations.
All accompanying means of communication like the mood cards and a look book were designed by Dart and harmoniously blend into the overall appearance.
“The task that we assigned Dart with regarding our stand’s concept for the BAU was completely fulfilled. The agency has demonstrated that it has understood us and our target group and the stand’s implementation showed this very clearly. Our products were well arranged and exhibited in their entirety.”
- AMTICO, BAU 2015
- MUNICH FAIR
- LUKAS PALIK