The "SIGNATURE KITCHEN SUITE Pavilion", which will be on display at the IFA from 31 August to 5 September 2018 in Berlin, the philosophy of the premium brand will be made spatially tangible.
Freestanding on the grounds of Messe Berlin, the 667 square metre pavilion "Villa di SIGNATURE KITCHEN SUITE" surrounded by greenery, offers the lifestyle of an Italian country house. The focus here is on relaxation, enjoyment and well-being. As if the building shell could be pushed open, the darkly contrasted frames are placed slightly forward. The open interior space, accessible via a 3-step staircase, is bright, airy, inviting and reduced to the essentials. Into the walls integrated, luxurious fitted kitchens and screens merge with the room, occasionally placing free-standing kitchen elements and expressive OLED luminaires highlights in a simple context.
The clear, timeless aesthetics of the room emphasize the exclusivity and uniqueness of the products. A planted patio in the centre of the pavilion invites you to linger, which can be closed at night and depending on the weather conditions with a glass folding door system. In a communicative, natural open-air atmosphere the uniqueness of the products and the brand can be experienced. In its reduced design it reflects the elegant, simple and exclusive design of the products and offers them the optimal context. It makes the philosophy of SIGNATURE KITCHEN SUITE in the three-dimensional space an experience, positions the brand in the luxury segment and invites visitors to pure, innovative kitchen enjoyment.