Radar

The corporate magazine of D’art Design Gruppe

Key Issue:

Brand Management

Possibilities of the
three-dimensional
brand management
from experience
to pop-up

  • Article
  • Brand Management
  • Experience
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Adventure Brand

At trade fairs, brands stage themselves as an experience - this is a long runner among the trends for spatial communication but with a fresh wind sweeping through. Especially at the international top-...

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  • Project
  • Reebok
  • CrossFit Experience 2017/2018
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Sports Spaces

With the „Reebok Experience“, Reebok and Karstadt Sports prove how to do modern area activation without a pop-up store: with authentic micro adventures. The focus is on the athletic challenge, not on ...

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