The corporate magazine of D’art Design Gruppe
Possibilities of the three-dimensional brand management from experience to pop-up
At trade fairs, brands stage themselves as an experience - this is a long runner among the trends for spatial communication but with a fresh wind sweeping through. Especially at the international top-...
With the „Reebok Experience“, Reebok and Karstadt Sports prove how to do modern area activation without a pop-up store: with authentic micro adventures. The focus is on the athletic challenge, not on ...