Brand expertise requires time and commitment, empathy and watchfulness. We observe the cutthroat competition for white goods, adopt premiumizing tendencies in the manufacturer market, analyse urban living concepts of Third-Place-Living and creatively provide advice during the launch of the new corporate design of the premium brand AEG. In a nutshell: We are a sparring partner, coach and the bodyguards of “our” brand Electrolux. For sustainable brand success and exciting results. Many courses – one meal.