Radar

The corporate magazine of D’art Design Gruppe

Focus on:

Changes in the Retail Landscape

  • Project
  • Würth
  • Family Store 2016
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Pop-Up Spaces

뷔르트(Würth)는 브랜드의 첫 번째 팝업스토어를 독일 슈투트가르트(Stuttgart)에 위치한 브로이닝어(Breuninger) 백화점에 오픈하며 브랜드의 새로운 길을 개척하였습니다. 최적의 쇼핑 장소인 프리미엄 백화점의 남성의류관에서 뷔르트 패밀리 스토어를 선보였습니다. 지금까지 뷔르트의 제품은 오로지 거래업자만이 구매할 수 있었습니다. 이번 뷔르트 패...

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  • Project
  • Reebok
  • CrossFit Experience 2017/2018
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Sports Spaces

With the „Reebok Experience“, Reebok and Karstadt Sports prove how to do modern area activation without a pop-up store: with authentic micro adventures. The focus is on the athletic challenge, not on ...

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  • Showcase
  • Electrolux & AEG
  • Partnership
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Herring with Liquorice

How can you bring the perfect taste to your own home? With perfect ingredients: passion, professionalism and expertise. Electrolux lays the table with all of that; spiced with the passion for current ...

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  • Showcase
  • Henkel Laundry & Home Care 
  • 2015-2017
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You know what you have [experienced] there.

Innovative sales concepts are a little adventure. Like the B2B customer centre of Henkel, the Global Experience Centre (GEC), in which participatory and laboratory areas, immersive and digital knowled...

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  • Showcase
  • Schüco
  • Spatial Communication
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Architects’ Darling

How will people live in the future? How can cities cope with the mega trend of urbanisation? And if we spend 90% of our time inside buildings – how can we live comfortably and sustainably? All of thes...

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