Experiencable, urban and sustainable – this trend triad exemplary shows at this year’s OutDoor appearance of adidas sub brand Terrex, made by D’art Design Gruppe from Neuss, Germany. On the stand visitors move between metres high word sculptures that indicate an alpine landscape. The sporting goods manufacturer, which is strategically also focussed on large cities, combines DJane-accompanied happy hours and interviews with big names of the outdoor scene on a stage integrated into the booth. In addition to dye-free, white shoes as a highlight, the sustainable collection with yarn from washed ashore plastic waste, a collaboration with Parley, is also presented.
The brand space captures a number of different trends here that are mutually reinforcing because they all contribute to the same phenomenon: the outdoor enthusiasm. At the start of the OutDoor fair in 1994 the development of a niche existence to a downright mass movement was not yet to be foreseen. At that time, natural sports such as jogging, climbing or snowboarding were considered as marginal group hobbies. In spite of the development to a mega market, the leading outdoor fair has remained loyal to Friedrichshafen: a location that is not as big and conveniently placed as Hannover, Frankfurt or Cologne, but transports the outdoor spirit like no other.