It's here that visitors start their journey through the world of Henkel Adhesive Technologies. And it directly translates into our brief: to develop of a cohesive and immersive visitor experience. This involves making ideas and innovations visible and accessible, grabbing visitors' attention, and guiding them through the highly multi-faceted Henkel world. The overall goal is to transport inspiration and know-how - as this forms the basis upon which individual visitors develop custom solutions collaboratively.
The interactive and multi-sensory experience begins in the Infinity Room where a digital presentation highlighting major global issues, trends and new innovations features. The minimalist design coupled with a 270° wraparound screen wall create a focused atmosphere and ensure an immersive impact is created through and digital interaction.
As visitors take their next steps through the building, their first impressions are intensified as they are led through permanent showrooms, to mobile exhibition modules, and finally to actual work areas. Here, transparency means bringing visitors and product development together. And that's what we enable both live and throughout the various laboratories.
Helping guests to prepare for the active role they're soon to play by exposing them to different layers of inspiration and information. Everyone who comes to the Henkel Inspiration Center is there for a specific reason - so most tours are followed by intensive workshop modules. The Guest Experience centers around giving visitors the background knowledge they need to work with others to find answers for themselves.