The colour and material are the principal means with which the Dart designers create two, at first sight, opposed areas: Bright wood and dark metal. Modern living worlds in white glazed spruce wood underline the functional properties of Schüller.C. The strong colour contrast with the wall and floor areas in a strong yellow demonstrates character.
Dark expressive settings encase the elegant kitchens by next125. Black pulverized aluminium structures, concrete optics on the floor and atmospheric lighting fuse into abstract living worlds – be it a loft, a mansion or a barn. An unexpected contrast is especially likeable: The campaign’s animal motives – sheep, geese or cattle from the Allgäu region are integrated and fill the next125 kitchens with life.
Two products, one company – made tangible by means of brand architecture. Cubic façade elements, open at next125 and closed at Schüller.C, optically connect both brands with each other. The two also share the same fundament from which tri-dimensional Schüller logos seem to rise.