"Pure joy of water" - GROHE's claim was to be immediately visible and, above all, perceptible to every visitor when the brand was staged at ISH.
GROHE gives water the emotions that make the element a special experience in everyday life. On a total area of 2,340 square metres, GROHE and the D'art Design Group are working together to transform these feelings into a poetic form for the ISH in Frankfurt, for which the name exhibition stand is inadequate. Visitors are literally immersed in the world of GROHE.
Exactly this joy becomes visible and above all perceptible for everyone in the staging. The entrance to the GROHE brand world is impressive - visitors enter the hall from a slightly elevated position. There is an almost unobstructed view of large LED walls that convey the leitmotif of water, sometimes concretely, sometimes abstractly. Free-floating, silver spheres provide the perfect reflection surface for what is happening here, attracting the attention of guests from afar.