Associations with water are manifold. We need water to live. We drink. We drink it and clean ourselves with it. Water is omnipresent. All too often our handling of water is marked by carelessness. GROHE wants to make water a tangible experience and direct the use of this valuable resource back into people's field of vision.
Exactly this joy becomes visible and above all perceptible for everyone in the staging. The entrance to the GROHE brand world is impressive - visitors enter the hall from a slightly elevated position. There is an almost unobstructed view of large LED walls that convey the leitmotif of water, sometimes concretely, sometimes abstractly. Free-floating, silver spheres provide the perfect reflection surface for what is happening here, attracting the attention of guests from afar.