All about Brand Development.
CrossFit Experience 2017/2018
With the „Reebok Experience“, Reebok and Karstadt Sports prove how to do modern area activation without a pop-up store: with authentic micro adventures. The focus is on the athletic challenge, not on ...
For the sixth edition of Grand Stand, one of the most relevant book series about contemporary design for trade fairs and events, Guido Mamczur, one of the Managing Directors of D’art Design Gruppe, wa...
At trade fairs, brands stage themselves as an experience - this is a long runner among the trends for spatial communication but with a fresh wind sweeping through. Especially at the international top-...