Visitors experience an explosion of the senses at the Electrolux fair stand at the EuroCucina 2014. Dart arranges a membrane of taste that connects the five sensorial discovery stations.
The brand world of Electrolux at the EuroCucina 2014 is based on the combination of sensorial and functional product presentation: All five product areas that are presented like for example “Professional Cooking”, “Cold” or “Steaming” receive their own taste station. They serve as an “opener” for these product areas and invite visitors to talk to the Electrolux celebrity chefs at the open table.
The “taste” zones’ product presentation is connected to the emotional communication track. It’s not the technical properties that are at the presentation’s heart, but their contribution to an optimized taste experience. Electrolux adds a new touch to live cooking: At Electrolux good taste turns into an exciting experience and it is emotionally linked to the brand and its products. The corporate strategy “We don’t sell appliances, we sell great tasting food” is thus directly implemented.