Dart again designs the fair stand architecture for Schüco at the BAU 2015 and creates a self-explaining route through the 2,300 sqm stand.
The result of the continuing cooperation between Schüco and Dart is the spatial analogy of the fair stand with all the Schüco topics at the BAU 2015. The fair appearance creates an intuitive route through the open and connected stand areas that are split into studios, a brand walk and product labs.
The result is a complete image of all elements like e.g. exhibits, stand construction and media around the central topic “Home. Work. Life.”. The fair appearance presents Schüco’s approach that aims at linking all challenges for innovative building concepts as well as their stakeholders – architects, processors, planers and investors – in one holistic system. Mediatectonic elements at the fair stand are used to optimize the comments on Schüco’s contents: Solutions in, for example, the topic studio “Exclusive Residing” are visually showcased in application scenarios with tablets by means of Augmented Reality.