![Dart stages Grundig's communication for the IFA 2015](https://www.d-art-design.de/_Resources/Persistent/4/6/b/5/46b5ccc42e8f7d0a9bc23d8f0c860eb11ea47e89/2015_graphics_grundig_ifa_1.jpg)
High-quality Visual Language by Dart for Grundig at IFA 2015
On the occasion of IFA 2015, D’art Design Gruppe re-arranges Grundig’s brand architecture: A communication system combines distinct visual language with valuable information.
Matching the new corporate design of Grundig, D’art Design Gruppe develops a new visual appearance with a reduced and distinct visual language especially for IFA 2015. The brand’s new premium standards are immediately reflected at first sight in the look and feel: high-quality materials cover the cubes, modern and distinctive colours define every topic group; visitors receive explanations on the respective product features in one context. The topics’ colour worlds are taken up in the partially over-sized communication system that is visible from afar. This system contains photographies, info-graphics and product information, which are cleared linked by a very distinct design pattern. The “tile layout” is again an adapted quote from the brand’s new CD. As a result, explaining and atmospheric elements complement each other within this communication system. In combination with the brand space’s overall image, a clear positioning of the Grundig brand is not only achieved by means of contents, but also by means of the atmosphere.
![Dart stages Grundig's communication for the IFA 2015](https://www.d-art-design.de/_Resources/Persistent/1/9/5/f/195ff313097dff759e177726130ad5568bc49c77/2015_graphics_grundig_ifa_2.jpg)
![Dart stages Grundig's communication for the IFA 2015](https://www.d-art-design.de/_Resources/Persistent/7/a/1/d/7a1d228b3b7f44136c1564a1e0cefb1689b00f60/2015_graphics_grundig_ifa_3.jpg)
![Dart stages Grundig's communication for the IFA 2015](https://www.d-art-design.de/_Resources/Persistent/4/3/7/2/437215645d9e5aa1de777c9cdeb0c5d115e697c0/2015_graphics_grundig_ifa_4.jpg)
![Dart stages Grundig's communication for the IFA 2015](https://www.d-art-design.de/_Resources/Persistent/c/8/c/6/c8c694b0f1a37e5325a59e54b006470d0e9f5818/2015_graphics_grundig_ifa_5.jpg)
-
- Project
- GRUNDIG, IFA 2015
-
- Location
- Berlin
-
- Category
- COMMUNICATION
-
- Photography
- Lukas Palik