Exhibit meets mediatecture

  • Mediatecture
  • Turck
  • HMI 2019

Linking digital presentation with real exhibit for TURCK at HMI 2019

For the German medium-sized company TURCK, the topic of automation was staged in a way that was tangible and understandable for everyone through the use of multimedia technology. LED walls serve not only as transmitters of information, but also deliver data in real time.

Starting with the multimedia presentation of the TURCK brand, the LED walls breathe life into the HMI stand in Hanover. They are a visual anchor point, serve as an orientation aid for visitors and convey TURCK's themes and values. They provide space for product presentation and visualise live data of an exhibit. In this way, data of the displayed exhibit generated on site are visualized in front of the visitor's eyes and provide information about the way the exhibit works.

Facts
    • Project
    • TURCK, HMI 2019
    • Location
    • Hanover
    • Category
    • Mediatecture
    • Photography
    • Lukas Palik Fotografie
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