TENWAYS at Eurobike 2025
The international e-bike brand TENWAYS is showcasing a booth that transforms its youthful, urban vision into a compelling spatial experience at the Eurobike 2025 in Frankfurt.
Inspired by the theme “Lightweight”, the design offers a quiet yet intentional response to the complexity of modern life. Clean architectural lines are paired with floating graphic elements that seem to hover effortlessly above the bikes, creating a sense of lightness and clarity. The minimalist design strips away the unnecessary, placing full focus on what matters most: the product, the message, and the experience.
E-bikes take center stage as symbols of future mobility. TENWAYS stands for sustainable simplicity — designs that are both resource-conscious and refined. These values are echoed in the booth’s minimalist aesthetic, which feels both sophisticated and atmospheric.
The stand unfolds like a calm, thoughtfully designed urban space. Distractions fade into the background, allowing the focus to rest entirely on the dialogue between visitors and the world of the brand.
Less is more – and every detail is intentional. This sense of clarity defines the spatial experience, standing out amid the noise and energy of the trade fair.
Sustainability took a central role to the development process: most elements of the stand were rented or designed modularly for long-term use. Waste reduction and resource efficiency are embedded into the concept. The visual identity is further enhanced by AI-generated graphics, which blend seamlessly into the overall design language. The result is a space that not only showcases what TENWAYS is – but lets visitors truly feel what the brand represents.
„Reducing to the essentials is the biggest challenge for us designers. When our client takes on this task together with us, something extraordinarily fascinating can be created.“
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- ProjeCt
- TENWAYS
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- Location
- EUROBIKE 2025 FRANKFURT
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- CATEGORY
- FAIR
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- PHOTOGRAPHY
- Studio Olaf Becker