Holcim at BAU 2025
The Swiss building materials group will showcase its sustainable products and building solutions at the world's leading trade fair for architecture, materials, and systems. For our new client, we have developed an open, cubic exhibition stand concept that creates communication platforms around a flexible presentation area for panel discussions. Here, the specialist in innovative and sustainable construction presents its solutions for the key topics of decarbonization and circular economy in the construction industry.
Designed in the colors of the Holcim gradient, the "Building Blocks" structure the products and technologies into six central themed areas: Decarbonization, Services & Partnership, Circularity, Building Solutions, Building Icons, and the Holcim Academy. In the dark, understated environment, the vibrant themed islands stand out prominently. Tactile exhibits, as well as graphic and digital elements, convey the complex systems and technologies in a clear and comprehensible manner. Inspired by an urban "City Grid," an orthogonal light grid forms a ceiling structure as the upper boundary while also integrating thematic signage.
The two-story rear section features a large-format LED wall, marking the "backbone" of the stand and offering a view of the booth activities from the VIP area. Here, a flexibly furnished central zone around the thematic islands serves as a space for dialogue and communication and features a daily changing lecture program.
The communication of keynotes, products, and the brand is staged in an impactful, large-scale media presentation on the central back wall and side steles. A "Brand Moment" corporate film connects Holcim's brand communication with the brand architecture, creating an inviting experience.
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- ProjeCt
- HOLCIM, BAU
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- Location
- MUNICh
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- CATEGORY
- FAIR
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- PHOTOGRAPHY
- Lukas palik fotografie