Spaces in Motion: A Fusion of Dynamism, Spatial Staging, and Interaction
Under the motto INSPIRE.GROW.CREATE, EGGER will present a bold and distinctive brand presence at Interzum 2025 in Cologne. With a concept that embodies a strong sense of identity and meaningful content, EGGER is set to make a powerful statement at the world’s leading trade fair for the furniture supply industry.
The entire architectural structure is conceived as an open, modular system that is constantly evolving. Vertical and horizontal wooden beams, paired with playfully offset panel claddings, create a three-dimensional grid – a framework that visually expresses continuous transformation. This design enables flexible spatial configurations. Open cubes, varying heights, visual axes, and layered textures all convey a clear message: nothing is static – everything is in motion. A generous spatial layout and carefully considered sightlines guide visitors intuitively through the immersive environment.
The design thrives on atmospheric richness and meticulous detail. Every perspective feels like a carefully curated scene – from the entrance to the central piazza, the entire booth unfolds as a choreographed journey.
The Innovation Walk highlights the latest surface developments, while adjacent studios provide hands-on inspiration for applications in retail, living spaces, kitchens, offices, and bathrooms. The exhibition stands out for its inventive approach to material presentation: rather than relying on traditional sample boards, surfaces are showcased through expansive, spatial installations that create immersive, multi-sensory experiences. Interior and furniture applications are often subtly suggested, intentionally leaving room for professionals to interpret and imagine their own creative possibilities. The extensive surface collection is also featured at the central LAB Table, inviting visitors to touch, explore, and engage on a deeper level.
At the heart of the booth lies the inviting Piazza – a spacious area with numerous tables and seating arrangements beneath impressive natural trees, evoking the charm of a street café. Reflecting EGGER’s signature hospitality, it offers visitors a warm welcome and space for meaningful dialogue. Seamlessly integrated into the overall architectural concept and crafted with EGGER materials, the Piazza connects all areas of the stand through open sightlines and fluid transitions.
EGGER’s exhibition stand at Interzum 2025 is a compelling showcase of a holistic, dynamic, and dialogue-oriented concept. It captures the spirit of the moment while remaining in continuous motion – driven by innovative presentations, interactive formats, and a strong commitment to sustainable design.
SustainAbility matters!
EGGER is deeply committed to sustainable practices and responsible business operations. The dedicated Sustainability Walk at the Interzum stand offers visitors insight into the company’s comprehensive sustainability strategy and its wide-ranging initiatives.
In addition, extensive post-fair measures have been implemented to ensure reuse or circular reintegration of the booth’s materials:
- Reuse of numerous exhibits in EGGER showrooms, as well as storage and repurposing of furniture for future trade fairs – totaling around 10 tons of material.
- Second Life collaboration with Trash Galore, enabling the continued use of 12 tons of material – including structural timber and OSB panels – in workshops.
- Recycling of chipboard, laminate flooring, and structural timber through M+P Umweltdienste GmbH, a local partner of EGGER Timberpak initiatives – successfully returning over 40 tons of materials into the circular economy.
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- Project
- egger, Interzum 2025
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- Location
- COLOGNE
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- Category
- FAIR
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- photogrpahy
- lukas palik photography
