Lifestyle Experience

  • Fair
  • Panasonic
  • IFA 2018

Eye-Catcher Showcases: Panasonic Brand Appearance at IFA 2018

In order to provide the perfect stage for Panasonic's product innovations, the new 2017 concept is revised and enriched with more interaction. The black frame structure as part of the overall architectural and graphic language is retained. In combination with graphic elements, it spatially conveys a consistent and strong image of the Panasonic brand. Within this framework, the designed settings help the individual product categories to play out their respective highlights in the best possible way. Depending on the topic, they address their target group emotionally or technically convincingly.


The four six-metre-high lifestyle showcases in the centre of the hall are particularly eye-catching. The "Home Entertainment" showcase with its velvet armchairs and giant OLED Cinema Split Screen offers a true cinema feeling. Here Panasonic refers to its close collaboration with Hollywood experts. The design immediately evokes associations with the golden era of cinema, in keeping with the motto "Hollywood to Your Home".

Barber Stage

The interlocking rooms of the "Personal Care" showcase with Barber Stage and Beauty Salon also invite visitors to try out the products. The "Experience Fresh" showcase offers direct tasting in the form of live cooking shows including tastings with professional chefs, and fresh bread is baked on site. "Future Home" shows future themes for the smart home and also offers immersive experiences during the trade fair presentation.

In order to experience product highlights from the field of digital imaging for yourself, further settings invite visitors to test them out. For example, a staged rock wall offers the perfect illusion for seemingly daring outdoor photo shootings within the trade fair appearance.

Dart stages the Panasonic fair stand at the IFA 2018
    • Project
    • Panasonic, IFA 2018
    • Location
    • Berlin
    • Category
    • Fair
    • Photography
    • Zumbansen Fotografie
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