Camera rolling, and action!
Transparency, verticality and interaction are the conceptual anchors that Dart sets for Panasonic at this year's Photokina.
1,700 square metres of exhibition space will be used to present products and innovations. Special focus is placed on the topics of involvement and emotionalisation - about half of the room invites visitors to try out the products, illustrates functions and trains the professional use of the cameras in workshops.
Thematic frames structure the product lineup vertically. Wall panels open rooms and create views, the clean black-and-white appearance deliberately recedes behind the presentation of the products. More insight for the customer is provided by three consulting areas, each of which specialises in a specific subject area and provides specific advice and insights.
A circulating gallery shows photographs by internationally renowned photographers and subtly creates awareness for products and functions. The photographers are further integrated as brand ambassadors for keynotes and seminars. In the specially built amphitheatres and classrooms, experts convey their enthusiasm for photography and the functions of Panasonic products.
- Panasonic, Photokina 2018
- Lukas Palik Fotografie