Key Visual for the
SONGEUN collection exhibition
As part of their "Private Collections of Contemporary Art" series, the SONGEUN Art and Cultural Foundation proudly presents their own collection titled PAST. PRESENT. FUTURE. With the inauguration of the new building designed by the Swiss architects Herzog & de Meuron in September 2021, and after a decade of the last collection presentation, SONGEUN is excited to open to the public the extension and direction of their global and Korean identity.
The key visual of this exhibition, created by Dart Seoul, welcomes the visitor on an impressive monolithic LED Media screen, installed in front of the main entrance of the building. The key visual implies that past, present and future are not aligned or separated and that the three overlap at one point (exhibition). In addition, the keyword "time" is intuitively and succinctly implemented with the graphics, which are reminiscent of the movement of the clock hand. This entrance acts as an attractive lantern announcing current exhibition and a further place to present artistic content. In addition, Dart Seoul designed the invitation for the exhibition and a social media animation.
© SONGEUN Art and Cultural Foundation, D'art Design Seoul
- SONGEUN ARTSPACE, KEY VISUAL 2022
- Seoul, Südkorea
- D’ART DESIGN SEOUL