The visit commences in the Brand Space. Floor-to-ceiling frames, known as Material Art Boards, showcase the cutting materials for which MARTOR knives are designed: cardboard, film, adhesive tape, strapping bands, felt, and foam are elevated to art forms here. As visitors approach, sound showers emit the distinctive sound of each cutting action, creating a multisensory experience.
Opposite this, a strikingly large cyan-colored wall known as the Wall of Fame highlights the MARTOR product portfolio, centered around the new tagline "THE SAFER WAY TO CUT." The modular wall system is flexible, allowing specific products to be highlighted or new ones to be added as needed.
At the heart of the narrative is a 12-meter-long Brand Value Table. Across three thematic sections – Expertise, Innovation, and Service – the brand, product, and competence are conveyed. The design and communication also rely on analog and physical presentations, such as hand sketches, print materials, tangible ergonomic models, and specialized blades encased in acrylic blocks. The collage-like arrangement of exhibits on the grid table enables future updates.
A large projection area, the Digital Window, at the end of the impressive table provides a glimpse behind the showroom's walls. Through aesthetically pleasing images, the production process of the products is showcased – from the initial idea to the ready-to-ship product. Additionally, viewers gain insight into the modern workflow and collaborative corporate culture of the company.