Dart brings Electrolux’s enhanced consumer experience to life at EuroCucina
As a journey to great taste, the world’s leading home appliance manufacturer Electrolux presents itself in April 2018 at the international kitchen exhibition EuroCucina in Milan.
With Scandinavian-inspired design in light wood and natural shades, the Swedish company invites fair visitors to an exclusive customer journey to the newest product innovations. Live cooking is presented with a creative special feature: the large, central show cooking area has been designed as a square bar with access from both public and hospitality areas, underlining Electrolux’s claim to the same high quality results with domestic as well as professional appliances.
As at Swissbau in January, the stand at EuroCucina transports the new visual Electrolux identity: it combines open, clear architecture with a focus on details and with authentic storytelling through realistic, contemporary decoration and typographical statements on the technological benefits. Story and emotion merge into an enhanced brand experience.
The Dart approach has facilitated a great showcase of enhanced consumer experiences, helping Electrolux demonstrate the role kitchen appliances play in the kitchen journey. The sophisticated use of materials and integration with different channels of communication – analogue and digital – has been very much appreciated as has Dart’s general approach to providing the best possible visitor experience.
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- Project
- Electrolux, EuroCucina 2018
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- Location
- Milan, Italy
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- Category
- Fair
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- Photography
- Lukas Palik