Basel, Milan, Berlin: Together with its longstanding customer Electrolux, D’art Design Gruppe is starting a creative triad in 2018. The kick-off is the appearance of the worldwide-leading manufacturer of home appliances at Swissbau from 16 to 20 January 2018, with which Dart brings Scandinavian flair and a new Visual Identity to Basel.
Dark blue, light-coloured wood and concrete optics point to the heritage of Scandinavian design and the Swedish lifestyle of Electrolux. New natural hues like earth, teal and slate in combination with the selected materials make for an elementary and contemporary premium appearance.
Significantly more elaborate than before at Swissbau, Electrolux manifests its objective to constantly further develop itself and simultaneously consolidates a consistent and uniform brand presence – simple but sophisticated, authentic and value-led. This awareness of life is more and more put forward, while the product presentation fuses more and more with the brand space.
In April, Electrolux will present a modified design in Milan at EuroCucina together with Dart, the IFA appearance follows in Berlin in September.