The Fascination of Images: Panasonic at Photokina 2016
For Photokina 2016, D’art Design Gruppe turns Panasonic’s corporate architecture into a brand gallery: Here, internationally renowned star photographers present their works as Panasonic’s ambassadors with the newest innovations of the Japanese electronics group.
Panasonic impressively documents its enthusiasm for the medium photography and moving pictures at the Photokina. The corporate architecture that offers a high-quality and uniform design frame for the exhibited Panasonic products and was developed by Dart for all national leading trade fairs contributes to this impression. The architecture communicates from the brand to the product: Here, the experienced expert visitors can discover Panasonic’s image world in all its depth and with all its details.
The large frames are used as gallery walls at the Photokina, which respectively put an individual product or product topic into the context of real image projects. Presented on steles or in glass displays, the products function as exhibition objects. Expressive photos and emotional images worlds by star photographers or artists on the gallery’s walls generate the creative, professional and fascinating context for Panasonic’s imaging products.
Fair visitors can feel like star photographers thanks to the central arrangement with its own photo stage. Selected cameras or objectives can be tested single-handedly: Female models swing above the stage with a South Pacific scenery and make up the perfect motive for all photography fans.
„With our appearance at the Photokina we could once again generate a strong brand appearance and present ourselves as professional photo manufacturer. This year’s stand design perfectly adopts our new appearance and thus creates a smooth link between our fair appearances at corporate fairs and leading trade fairs. Thus, our continuous cooperation with Dart pays off, since it is not limited to project work, but also includes brand presentations across all products.“
- Panasonic, Photokina 2016
- Lukas Palik