Celebrating adidas

  • Communication
  • adidas
  • HALFTIME HISTORY 2019

Our design for the happy 70th-Best-of-Birthday

The global brand from Herzogenaurach is celebrating its anniversary. The perfect event for the opening of our flexible exhibition system and vernissage for the first show with the title "70 years of adidas".

 

Highlights from sports, fashion and pop culture and related exhibits show the connection between human performance, technical innovation, passion and creativity. Our implementation of different narrative levels combines the countless stories into an artistically designed overall picture.

 

Large-format artboards display emotions and the collective power that sport generates. Different showcases put real objects into the limelight. The individually crafted pieces of our design allow the exhibits to float almost freely in space.

The symbolic nucleus is a large, walk-in box in which visitors navigate through the company's history using an interactive touch screen amidst historical photographs. Films, texts and images provide exciting and interesting background information, from the beginnings to the present.

Facts
    • Project
    • 70 years of adidas
    • Location
    • Herzogenaurach
    • category
    • Kommunikation
    • Photography
    • LUKAS PALIK Fotografie
    • curator
    • Simple GmbH
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  • adidas
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