All about adidas.

  • Exhibition
  • adidas
  • Halftime Gallery 2022
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adidas Halftime Gallery

Fan culture thrives on emotion, identity and bonding with the heart team – embodied by unforgettable games, meaningful mementos, and the stories told about them. The new adidas Halftime Gallery exhibi...

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  • Exhibition
  • adidas
  • Halftime Gallery WOMEN 2022
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Opportunities for HER

An inspiring work environment that promotes creativity and a heightened sense of identity – guided by this vision, the temporary exhibition in the Halftime Gallery in Herzogenaurach blends cultural he...

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  • Showcase
  • adidas
  • HALFTIME GALLERY
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Retelling the History of Adidas

The goal: To design an exhibition located in the foyer of the award-winning “Halftime” multi-purpose building. In so doing, connect the extensive history of adidas with the present – and the future. A...

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  • News
  • adidas
  • Halftime Gallery "impossible moments" 2021
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The Impossible, made by Athletes

It all starts with a dream. A dream of reaching a goal that powers the determination, and motivation needed to achieve it. All athletes go through this – no matter their ethnic background, gender, ski...

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  • Exhibition
  • adidas
  • Halftime Gallery EM 2021
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Football meets Art

Where football lives - the adidas campus in Herzogenaurach, Germany will become the epicenter of the sporting world during the European Football Championship. While the German national team moves into...

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  • Communication
  • adidas
  • Halftime Gallery 2021
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The moment of flow

Being one with yourself and your sports to compete at the highest level - that’s when an athlete gets into the flow. To celebrate these moments and inspire generations to come is what our exhibition i...

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  • Showcase
  • BRANDSPACES
  • Intense. Specific. ConsistenT.
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Brandspaces

Brand experiences should excite the senses. They serve as communication for all receptors, easily comprehensible narratives, convey a feeling of closeness and accessibility. Even with the changed rule...

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  • Communication
  • adidas
  • HALFTIME HISTORY 2020
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50 Years of Superstardom

The adidas Superstar accompanies us for 50 years. Initially an innovative basketball shoe, it became an icon of pop culture and is now an integral part of fashion history as one of the world's best-se...

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  • Project
  • adidas
  • HALFTIME HISTORY 2019
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Celebrating adidas

The global brand from Herzogenaurach is celebrating its anniversary. The perfect event for the opening of our flexible exhibition system and vernissage for the first show with the title "70 years of a...

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  • Exhibition
  • adidas
  • Halftime History 2019
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Telling adidas histories

The story of adidas, told through stories that continually keep writing themselves on and on. Not a museum, but a place that works for different target groups through the interplay of multimedia stagi...

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  • Project
  • adidas
  • OutDoor 2018
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Authentic OutDoor

For the appearance of adidas TERREX at OutDoor 2018 in Friedrichshafen, the challenge is to create a modular and sustainable new concept which invites and convinces both experienced industry insiders ...

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  • Project
  • adidas
  • Hub Olympic Winter Games 2018
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Event Oasis

The Olympic Winter Games are the uber-event of the sports world – and in 2018 in South Korea adidas is presenting itself with something special: the adidas Hub. The pavilion in the mountains of Pyeong...

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  • Project
  • adidas
  • OutDoor 2017
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Call of Nature

For the third time, the D’art Design Gruppe provides a strong brand appearance for adidas sub-brand TERREX at the European trade fair OutDoor. From 18 to 21 June 2017, the sporting goods manufacturer ...

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  • Project
  • Adidas
  • Communication Spaces Sports Marketing 2018
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Sports Loft

Located directly at lifestyle location Dusseldorf MediaHarbor in the Plange Mühle, a listed building renovated with office lofts, adidas enhances its Originals showroom: in addition to a Reebok Classi...

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  • Project
  • adidas
  • 11teamsports 2016
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Men’s world of adidas



11TeamSports, the leading online dealer in the football and team sports segment, calls itself the best football shop in the world. In 2016, the D’art Design Gruppe rearranges the area for adidas in th...

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  • Project
  • Adidas
  • Outdoor 2016
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Outdoor Spirit

At OutDoor 2016 in Friedrichshafen, adidas presents its outdoor brand under the new name adidas TERREX to the international public.Therefore, the adidas sub-brand is central to the fair appearance. La...

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  • Project
  • adidas
  • outdoor 2015
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Words of Motion

For the new brand appearance of adidas at the 22nd OutDoor in Friedrichshafen Dart created accessible word sculptures. With its visionary concept Dart could assert itself as the preferred partner of a...

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  • Project
  • Adidas
  • OCM 2014
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2Brand-Showroom

Two top brands located in one room: The newly inaugurated order centre O1 in Mainhausen is home to the two top brands adidas and Reebok. Both, the conception and implementation of the design of the tw...

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  • Project
  • Adidas
  • Bread & Butter Winter 2013
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Unite all Originals

In winter 2013, for the eighth time, the D’art Design Group designed the fair appearance of adidas Originals at the trade fair Bread & Butter at the former Tempelhof Airport in Berlin, this time as a ...

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  • Project
  • Adidas
  • Stylerooms 2012
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Stylish Spaces

Urban shop architecture and innovative virtual sales furniture are characteristic for the current style rooms of adidas Originals. D’art Design designed them for the metropolis Munich, Zurich and Frib...

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  • Project
  • Adidas
  • VSIT 2012
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Showroom 2.0

adidas presents clever sales piece of furniture that is integrated into the store design of the new style rooms. It simplifies the ordering process and shows the collections’ expansion digitally. The ...

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  • Project
  • Adidas
  • Pop-Up Stores 2011
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Shop Migration

The D’art Design Gruppe conceives customized flying constructions for adidas Originals in Germany, Austria and Switzerland. The latest designs and limited editions of famous fashion labels can n...

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  • Project
  • Adidas
  • Oba Campaign 2010
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POS is all in

“adidas is all in”: The largest brand campaign in the history of adidas is spatially continued at the Point of Sale with a new brand design by the D’art Design Gruppe. “adidas is all in” is the la...

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  • Project
  • Adidas
  • OBA KAMPAgne 2010
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Favourite Colours

The brand initiative “adidas is all in” shows guerrilla actions and flashmobs on the one hand and an interactive store design at the point of sale on the other hand. The key products of the series adi...

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  • Project
  • Adidas
  • Bread & Butter 2010/2011
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Sportive Tube Hedge

An extravagant tube hedge entwines the fair design of adidas Originals at the Bread & Butter Winter 2010.After several other cooperations adidas, once again entrusted the D’art Design Gruppe with the ...

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  • Project
  • adidas
  • Bread & Butter 2009
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Diverse Beginning

In the summer 2009 the urban fashion fair Bread & Butter returned to its home Berlin. On this occasion D’art Design created the brand space for adidas Originals in a latent diverse design.The fashion ...

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  • Project
  • adidas
  • walk of fame 2008
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Athletic History

In 2008, Dart again arranges the Walk of Fame for adidas in its Brand Center at its headquarters in Bavaria. The manufacturer of sports articles already assigned Dart with the exhibition concept for t...

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