Focusing linearity and digital applications

  • Mediatecture
  • Stiebel Eltron
  • ISH 2019

Clear lines for Stiebel Eltron

For Stiebel Eltron, the claim "Clear line" was visualized in space. Supported by LED grids on the ceiling and LED walls, the line is subtly staged.
Applications in the showcases are used for product configuration and will continue to be used after the trade fair. 

The clear line is the main actor in Stiebel Eltron's production at the ISH 2019 in Frankfurt. An LED grid on the ceiling provides for a subliminal perception of this line and LED walls take them up and place them more prominently in the spotlight.

The Stiebel Eltron showcases have their own applications. They are configurators for the product worlds of "hot water", "new construction" and "modernisation". Stiebel Eltron will continue to use these applications after the ISH in its contacts with customers. In this way, sustainable applications were created that will remain even after the end of the trade fair.

The LED walls were placed behind the showcases to support them. They not only serve to visualize the "line" but also serve as area markers and thus provide orientation.

Facts
    • project
    • StiebeL Eltron, ISH 2019
    • Location
    • Frankfurt on the main
    • category
    •  mediatecture
    • photography
    • ken schluchtmann
    • Die photodesigner.de
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