Increasing reach – how digital knowledge is
changing brand space design
Cancelled conferences and trade shows have ignited the digital event space. Fresh alternatives to combat restrictions are springing up everywhere enabling people and brands to come together. These hybrid events represent new opportunities in terms of reach – both now and for the future. Current plans envision brand spaces as multi-realms – digitally connected to other locations. And with professionally equipped studio areas for content production or event hosting. Here’s three project examples for you:
With the atmosphere of an industrial loft, the Henkel Content Factory provides facilities for professional photo shoots, post-production, and workspaces for in-house development spanning entire campaigns. Fully equipped production rooms with styling and make-up studios create fast and competent creative units directly on site. The event area surrounding the bar and lounge is perfect for brainstorming sessions and meetings.
Growing reach through audio content – corporate podcasts are booming. In the "HR snackbar" the new StepStone Podcast Studio hosts a number of corporate experts – the guestlist as varied as the drinks menu in a high-end bar. The concept: to give guests maximum airtime to share their insights, experiences, and recommendations. It was in this space that we cooperated with events by pace to create the right atmosphere: An interior, designed entirely in tone-on-tone black. In the center, a rounded seating arena. Professional recording equipment and acoustic panels mounted on the walls.
For its own event series "LET'S TALK ENERGY," SMA Streaming Studio presents a multifunctional concept. A creative environment, packed cleverly into the smallest of spaces, with various studio settings and intuitive controls that make it possible to produce nearly any content you can imagine – in-house. From product insights, TechTips for YouTube, webinars, pre- and after-sales promotions to interviews, moderation, Q/A sessions, social media clips and image films, you can do everything here. The studio makes creating any marketing, sales, and seminar asset possible – and can even be rented out as an event location.