The Inspiration Center in Düsseldorf is Henkel's new facility, covering an area of 47,000 sqm. It’s a space, where the worlds of customer experience and work merge under one roof. And where brand spac...
Transparency, open-mindedness and collaboration shape our changing work culture - and the material science industry is no different. No wonder Henkel is dedicating an entire 47,000 square meter new bu...
Cancelled conferences and trade shows have ignited the digital event space. Fresh alternatives to combat restrictions are springing up everywhere enabling people and brands to come together. These hyb...
Do you remember how things used to be? Attending live events, meeting up with people, traveling, enjoying time together – even hugging! There were no curfews, tests, vaccinations, limits, hand sanitiz...
Henkel is a pioneer of hair and body care products. Their "Beauty Care" division develops, improves and expands its portfolio every year. And the Lighthouse captures it all. Offering exciting insights...
Henkel is a driver of innovation for hair and body care products. The Lighthouse provides insights into the product development and shows the assortment for the coming season. Marketing executives of ...
Henkel's brand cosmos may be expanding but so too is the world of brand communication around it. Media channels are growing, becoming more dynamic, and target groups are increasingly autonomous. Adjus...
Brand experiences should excite the senses. They serve as communication for all receptors, easily comprehensible narratives, convey a feeling of closeness and accessibility. Even with the changed rule...
The Henkel Group needs a suitable brand appearance for the CGF Global Summit 2017 in the hotel InterContinental® Berlin. At the annual top meeting of the international consumer goods forum, the manufa...
18개월의 설계와 공사 기간을 거쳐 다트의 새로운 클라이언트인 헨켈의 글로발 체험센터에 700제곱미터의 „Laundry & Home Care“ 인터렉티브 전시공간을 완성하였습니다.
글로벌 체험센터(GEC)는 독일 뒤셀도르프 헨켈(Henkel) 공장 지역 내 역사적인 건물 A04에 위치해 있으며 헨켈의 혁신과 재능을 주제로 700제곱미터 전시공간에 1...
Innovative sales concepts are a little adventure. Like the B2B customer centre of Henkel, the Global Experience Centre (GEC), in which participatory and laboratory areas, immersive and digital knowled...
