Giving LOCTITE® a home
The Inspiration Center in Düsseldorf is Henkel's new facility, covering an area of 47,000 sqm. It’s a space, where the worlds of customer experience and work merge under one roof. And where brand space design and research environment find perfect synergy. A center for research and development, but also a showcase for the brand – this is where visitors are able to experience Henkel's diverse portfolio. The high-performance adhesive LOCTITE® is among the highlights, with a three-part experience area dedicated to it. The Atrium Lab spans an area of 265 sqm and encompasses a meeting room as well as a workshop & training room.
FUTURE ORIENTED CUSTOMER HERO APPLICATIONS
It has been aptly named. From the spacious foyer – the atrium – a large glass facade provides a direct view into the ACM technicians’ laboratory. This central positioning gives the glass laboratory maximum visibility and presence.
The laboratory is open for meetings with the public and serves as a testing and demonstration area. A maneuverable wall has been incorporated into the LOCTITE® branding, which neatly partitions the visitor's testing area from the official working space. Integrated screens animate the room with moving images and stream Henkel's future-oriented innovations.
We sell expertise
Patents are the culmination of successful research and invention, but they originate from people and expertise. At Henkel, patents represent the selection and composition of the best active ingredients which are able to withstand the highest testing standards. As a tribute to these accomplishments and to encourage further innovation, acclaimed Henkel LOCTITE® patents adorn the walls of the new meeting room as filigree imprints. The "Gallery of Experts" presents the developers behind the innovations.
Under the motto 'We sell expertise', clients and external partners can engage with Henkel specialists to exchange and gather technical knowledge, acquired over decades. For the patents of tomorrow.
Workshop & Training Room
Delivering value beyond the obvious
The hybrid workshop and training room fulfills two functions at the same time. It is designed for practical on-site training with an external audience, whilst also serving as a studio for conducting and recording webinars and digital training. Minimalist but authetic details create an industrial ambience – and mesh covered walls give the LOCTITE® branding a special 3D effect. Large, industrial, aesthetic art boards reinforce the look and feel.
- Henkel, Inspiration Center Z55, ACM Experience area
- LUKAS PALIK FOTOGRAFIE