This begins with the atmosphere: where natural light, organic materials and lounge furniture create spaces where people feel comfortable and like to linger.
The new architecture showcases both professional and private rooms - ensuring the products are displayed in an authentic setting. Topics such as innovation, sustainability, and research & development frame the narrative and are anchored dramatically in the space using sculptures and light animations.
A product experience for all the senses: Cutting-edge technology brings a touch of magic to the exhibition and serves to deliver as much product information as desired. Interactive laboratory experiments also create a tangible visitor experience - where product USPs are actively demonstrated and come to life.
The Lighthouse also comprises a large conference room, which can now be used in a variety of fresh ways. With modified zoning, multi-functional furniture and advanced video technology, it provides space for global meetings, workshops, or a lounge for VIP guests.