Customer Journey

  • Exhibition
  • Canon
  • Customer Experience Center 2017

New Brand World for Canon Germany

For the remodelling of the Canon Germany headquarters in Krefeld the D’art Design Gruppe has designed and realized one of the highlights: the new Customer Experience Center. Here, customers and visitors are being taken on a journey through the world of Canon. A superordinate zoning in „Prologue“ on brand and company, „Experience“ on products and services and „Meeting“ with conference and group rooms allow for a structured and at the same time engaging approach to the company. 


Room-high bamboo poles and light wood welcome visitors in the “Prologue”-area and hint at the Japanese origin. The adjoining “Welcome”-room with red accents in corporate colours offers an interesting view through a window into the Technologies-area on the opposite side. In the heart of the CEC, the blackspace of the cinema is located, including a 90° projection screen. On a multitouch table, the desired content can be chosen. The adjacent film and photo studio stage as in a real studio the equipment for taking high-quality pictures and printing them on-site.


In the subsequent communication area, sample applications of the Canon portfolio are staged within a living room scenario: awarded press photos, 3D prints, furniture or book printing show the impressive variety and make it tangible. Openly, the room crosses over to technology and R&D topics. Via Augmented and Virtual Reality, information for customers is being provided on the process chain, which by far exceeds the possibilities of the physical exhibition space.

    • Project
    • Canon, Customer Experience Center 2017
    • Location
    • Krefeld
    • Category
    • Exhibition
    • Photography
    • Lukas Palik
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