The fabrication showroom is impressive even from the outside. A glance through the show window reveals a machinery hall simultaneously transformed into an exhibition space and a transparent factory. This is the showcase for Schüco's entire machine park "(...) with the full spectrum of modern production technology – from small machines such as the AF 210 to complete production plants such as the AS 100.” (Andreas Darlath, Schüco) Suspended LED modules stream impressive performance data about the respective machines via news ticker, initiating conversation and sparking fascination for the Schüco production process from the inside and out.
In three atmospherically dense sections, we have made the current Schüco product portfolio and the Schüco focus topics HEALTH, SECURITY and SMART tangible – bringing them to life in the product showroom. Digital and analog communication levels, such as floor-to-ceiling LED surfaces and carefully selected theme-specific materials, are used to clearly convey the content of intelligent, secure and healthy construction. The centrally located multi-functional area, equipped with flexible seating and presentation elements, creates a visible and practical connecting level, opening the space up for immersive experiences. This can also be comfortably used for events and presentations on a larger scale.
The past and the future come together effortlessly in the newsroom – here visitors have the opportunity to delve even deeper into the heart of the Schüco brand, while exploring current Schüco campaigns, news and products – completely intuitively, independently and from their own perspective. Large-format touch screens in an adjoining area can be individually decoupled and used. Here the content is very much guided by and focused on the guest's personal interest. A real eye-catcher with an additional feature: The Schüco AR History Bus presents the historic Schüco company cars and becomes a unique infotainment source, even without any major automotive know-how. Using a smartphone and an augmented reality app, the extensive Schüco company history can be playfully displayed on its surface and experienced up close and personal.
As an exhibition hall and social interface, the Welcome Forum offers interested guests as well as Schüco employees a spacious, inviting and contemporary space for communication, interaction and relaxation on the Schüco Campus – analog, hybrid and digital.