The concept of the GROHE Water Experience Center was developed in collaboration with the company's own LIXIL Global Design and Brand Identity Team. Visitors experience the premium sub-brand GROHE SPA with various product lines in a virtual architectural context that reflects the high quality of the products. The combination of warm wood paneling, elegant concrete tiles, floor-to-ceiling windows, plants, and decoration, along with atmospheric lighting and music, creates a lounge-like wellness atmosphere.
Das GROHE Water Experience Center existiert nicht nur als virtueller Raum,The GROHE Water Experience Center not only exists as a virtual space but also as a physically built experiential space at the brand's headquarters in Düsseldorf.
More about it here.