At the heart of GROHE X are the GROHE Stories. These build a picture of some of the world’s most important future concerns, putting them in the context of its visitors’ lives and uniting people, product and brand in the process. Designed to be scrollytelling experiences, the content is split into bite-sized pieces each with texts and images positioned throughout – and the occasional deep dive into particularly fascinating subjects. All conceptualized through content creation and curation, these stories create emotional connections between the products and the trends of today.
GROHE X’s photo-realistic 360° Interiors present GROHE products on an inspirational stage and provide a digital spatial experience. These virtual living spaces add an extra dimension to the stories and intensify the experience by adding an interactive, playful element. Visitors can access in-depth product information on-demand and bring up different models testing out where best to position them. Selected customers can also be transported into a virtual GROHE world through an even more immersive VR encounter using Google Cardboard.
GROHE X is about the transformation of an event platform to feature live events centered around a virtual studio stage. As a multimedia background for keynotes and panels, it expands space into the digital realm and offers infinite creative possibilities for displaying films, presentations and even virtual discussion partners. Its virtual Living Spaces are a particular highlight enabling life-size product to be presented virtually on stage and in so doing creating an impressive spatial illusion.
GROHE X was created in close cooperation with GROHE, Vok Dams, IBM and other partners and will continue to be developed collaboratively in the future.