Brand experiences should excite the senses. They serve as communication for all receptors, easily comprehensible narratives, convey a feeling of closeness and accessibility. Even with the changed rule...
The Henkel Group needs a suitable brand appearance for the CGF Global Summit 2017 in the hotel InterContinental® Berlin. At the annual top meeting of the international consumer goods forum, the manufa...
After a planning and building phase of 18 months, Dart delivers the Global Experience Center with an interactive experience exhibition of 700 sqm to its new customer Henkel “Laundry & Home Care”.The G...
Innovative sales concepts are a little adventure. Like the B2B customer centre of Henkel, the Global Experience Centre (GEC), in which participatory and laboratory areas, immersive and digital knowled...
