Henkel is a driver of innovation for hair and body care products. The Lighthouse provides insights into the product development and shows the assortment for the coming season. Marketing executives of ...
Henkel's brand cosmos may be expanding but so too is the world of brand communication around it. Media channels are growing, becoming more dynamic, and target groups are increasingly autonomous. Adjus...
Brand experiences should excite the senses. They serve as communication for all receptors, easily comprehensible narratives, convey a feeling of closeness and accessibility. Even with the changed rule...
The Henkel Group needs a suitable brand appearance for the CGF Global Summit 2017 in the hotel InterContinental® Berlin. At the annual top meeting of the international consumer goods forum, the manufa...
After a planning and building phase of 18 months, Dart delivers the Global Experience Center with an interactive experience exhibition of 700 sqm to its new customer Henkel “Laundry & Home Care”.The G...
Innovative sales concepts are a little adventure. Like the B2B customer centre of Henkel, the Global Experience Centre (GEC), in which participatory and laboratory areas, immersive and digital knowled...
