Henkel is a driver of innovation for hair and body care products. The Lighthouse provides insights into the product development and shows the assortment for the coming season. Marketing executives of retailers from all over the world meet here to determine the right choice for the new business year.
We extensively revamped the existing Lighthouse. The concept changes the interior design and creates a variety of new interactions. The experience tour circles along focus topics such as innovation, sustainability and research & development.
We designed the rooms according to the application areas for hair professionals and private consumers. Product characteristics are made tangible through sensory experience. Cutting-edge technology adds a little magic to the exhibition and conveys a wide range of product information. Lab equipment and interactive experiments demonstrate the product USP’s.