Panasonic Convention celebrates 100th company anniversary in Mallorca
D'art Design Gruppe is once again transforming the Panasonic Convention into a spectacular brand appearance: The five-day dealer event is being staged in February 2018 in the new Palau de Congressos in Mallorca for the 100th anniversary of the Japanese global corporation.
At the congress center, Panasonic is presenting the innovative product highlights for the European trading year with a view of the bay of Palma on a total area of around 3,000 m². Retail partners and the press will receive top-level coverage of Panasonic's 100-year history exhibition. The way down via escalators allows a first look at the elegantly composed brand world with gallery level. The concept of emotionally staged, three-dimensional lifestyle showcases and product line-ups on the walls, designed by Dart, is being systematically continued and further established. By means of meter-high, historical photographs, the designers create an atmospheric environment for product areas such as TV, smart home or personal care. The lively pictorial worlds skilfully create a visual bridge to the beginnings of Panasonic.
This contrast of new and old characterizes the anniversary brand space as well as the change between insights into the innovative world of Panasonic and the holiday-suggesting view of palm trees, beach and Mediterranean Sea. The combination of product innovation and exceptional location makes the Panasonic Convention an intense and unforgettable brand experience.
The particular challenge with this Convention was about planning a realisation which took the local circumstances of the venue into account with its design. The requirement was to create a compact exhibition which meets the need of the flow of visitors.
- Panasonic, Convention 2018
- Palma de Mallorca, SpaIN
- Lukas palik