Pure Freude an Wasser

The experience begins in the foyer, where refined materials and carefully considered details create a welcoming yet sophisticated atmosphere. The reception desk serves as a central point of arrival and orientation, while an integrated, freely accessible water dispenser invites visitors to engage with water from the outset. More than a functional feature, it reflects water’s central role in the brand and sets the tone for the experience ahead.

From the foyer, visitors move through a series of interconnected spaces, each offering a different perspective on GROHE’s portfolio – from the versatile highlight display featuring fittings and accessories of the GROHE B2B Showroom Display System, through the exclusive GROHE SPA collection, to innovative solutions for professional applications. The existing 180 m² SPA area has been incorporated into the wider concept, extending the showroom’s presentation space while maintaining a cohesive overall design.

Flexibility and longevity are built into the architecture. Integrated alcoves define distinct areas for product presentations and thematic displays, while suspended, interchangeable panels allow each setting to be updated with different colours, materials and finishes. This adaptable system makes it easy to introduce new products and respond to evolving design trends without having to modify the underlying architecture.

Beyond product presentation, the Water Experience Center also provides a setting for meetings, events and collaboration. A flexible event space accommodates up to 70 people and is equipped with modern technology for both in-person and hybrid meetings. The integrated kitchen complements the hospitality concept while providing an opportunity to experience GROHE’s water systems and filtration solutions in everyday use.