GROHE at ISH 2025
At ISH in Frankfurt, GROHE presents an impressive brand showcase that turns design into a truly immersive experience. The brand claim “Pure Freude an Wasser” (pure joy of water) is brought to life with aesthetic perfection, revealing water in its most elemental form – tangible, audible, and visible.
The concept seamlessly merges interior and exterior – architecture, landscape, and water flow into one another. A deep-blue, multi-layered façade made of transparent surfaces wraps around the booth like a shimmering body of water. Dynamic projections animate the structure, creating an immersive atmosphere that draws visitors deep into the world of GROHE.
The journey of discovery continues inside: seamlessly connected spaces and a variety of visual perspectives invite visitors to explore the GROHE brand in a truly personal way. Within lifelike environments, the products are showcased in all their exceptional quality – from perfect fit, tactile appeal, and craftsmanship to award-winning design, intelligent functionality, and conscious use of resources.
A touch of Milan welcomes visitors to the spacious GROHE SPA area. The premium product islands, originally part of the iconic Milan Design Week installation, combine luxurious design with sustainable reuse. This successful integration of the exclusive SPA collection into the trade fair setting demonstrates how aesthetics and smart planning can go hand in hand.
GROHE’s presence at ISH 2025 offers more than just products – it delivers a holistic brand experience: inspiring booth architecture, diverse thematic worlds, future-oriented bathroom and water technology solutions, and a thoughtfully designed hospitality lounge come together to create an experience that engages all senses.
The comprehensive concept is emphasized by the artfully designed landscapes of floral artist Lilo Klinkenberg. The installations create the illusion of plants being nourished directly by the water world of GROHE – a powerful symbiosis of nature and design.
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- ProjeCt
- grohe / ISH 2025
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- Location
- FRANKFURT MAIN
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- CATEGORY
- FAIR
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- PHOTOGRAPHY
- JoChen Simon, D'ART DESIGN GRUPPE