Matching the Panasonic brand slogan “A Better Life, A Better World”, D’art Design Gruppe arranged the current smart products of the company in aesthetic housing worlds with interactive performances at the IFA 2015.
The exhibition room convinces with its ideal clear arrangement on 3,000 sqm: During their walk through the exhibition room, visitors discover and experience the different product families, which are arranged on the basis of their contents. Interactive and entertaining performances breathe life into these spatial elements. Thus, fair visitors directly experience how Panasonic’s brand diversity is used in our everyday life. In the area “Outdoor Experience” e.g., visitors experience stunts and acrobatics. The fast-changing images are the perfect material for a test of the 4K technology of the latest Panasonic camera models. Equally, other “showcases”, housing areas and a stage translate the brand diversity into experiences for the visitors. From SmartHome, audio-visual products and body care products to scenes from a play of a improvisational theatre group; fair visitors are turned into a participating audience that does not only get practical insights, but also valuable tips regarding application. Thus, this interactive brand space with its linearly arranged frame provides for fast orientation and a dynamic introduction to the whole product portfolio.