GROHE SPA @ WAF 2024
After the successful Aquatecture installation at Milan Design Week, GROHE is now bringing an adapted version to Singapore. True to the spa philosophy of "Salus per aquam – health through water," the founding concept behind the premium sub-brand GROHE SPA, the booth at WAF 2024 makes the regenerative power of water a tangible experience—visually, acoustically, and haptically.
The centerpiece of the booth is a central installation featuring multi-layered podiums. Here, the GROHE SPA collection comes to life: gently trickling water features fill the space with soothing sounds, while lush plants and trees appear to be nourished by the water. The multisensory experience is enhanced by projected water worlds, creating an immersive spatial atmosphere.
Open lounge areas invite visitors to connect and exchange ideas. For the sense of taste, GROHE offers a self-filling bar where guests can refill their water bottles.
A concept that harmoniously demonstrates how the transformative power of water can touch and inspire all the senses.
