"For the exhibition commemorating EC 2021, we were particularly inspired by the Uniforia ball design. Using its characteristic brush-stroke elements and bright color palate, the Dart Design Group brought the visual materials spanning a wide range of special football moments into the here and now" explains Gabriele Herzog, history management at adidas.
And it’s breathtaking: Here a walk-through a pop-art-style branded world has been created with the current adidas collection for the UEFA Euro 2020 TM blended together with a history of international football. Tangible, emotional highlights that include spectacular goals, powerful endgame scenes and exceptional team victories make up the content for 30-60 second film clips. And of course, they all feature the adidas products without which these moments might never have been possible. This is storytelling par excellence - pixel by pixel.