In 2019, we will again be staging the brand promise "A Better Life, A Better World" for Panasonic at IFA 2019. This year's focus will be on emotional product features that are strongly image-oriented. The product presentation blends almost theatrically into the dark room. Large-format communication surfaces develop, graphically and emotionally, luminosity for the products.
The individual areas address the visitors either emotionally or technically convincingly in a target group-specific way. The original Batman Tumbler from Christopher Nolan's "The Dark Knight" series attracts visitors' attention. The promise of the Panasonic brand "Hollywood to your Home" can be experienced by everyone here.