Creating Living Spaces for Body, Mind and Soul
Panasonic at IFA 2025
Panasonic presents the Panasonic House at IFA 2025 — an integrated concept dedicated entirely to human wellbeing, focusing on creating a living environment that nurtures and enhances the physical, mental, and emotional health of its residents. A holistic experience is created that impressively showcases Panasonic's brand values.
As the leading household appliance brand in Japan and the only Japanese brand offering a full range of international electronics and household appliances, Panasonic is underlining its positioning as an authentic True Japanese Brand with this appearance.
The design of the stand is based on Japanese origins and combines a minimalist design language with traditional wooden elements. Less is more becomes the design principle here: reduced architecture, natural materials and a clear structure create space for calm and inspiration.
Visitors experience a diverse range of products that brings Panasonic's vision of wellbeing to life in all its dimensions – from entertainment and smart solutions for a comfortable living environment to healthy nutrition and personal care.
The brand presentation shows how Panasonic's innovations elevate the quality of life for people around the world while translating its Japanese heritage into a contemporary, international context.
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- ProjeCt
- PANASONIC
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- Location
- IFA 2025 BERLIN
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- CategorY
- FAIR
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- Partner construction
- Display International
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- PHOTOGRAphy
- ULF BÜSCHLEB