The concept's universality is no accident. Instead, it’s a statement towards sustainability and responsible design: All the modules from this temporary exhibition can be used again and again for different event rotations.
The current show is also universal in terms of its focus on content and the design itself. Rather than celebrating a specific sporting event, it presents an all-encompassing perspective on sport in general. Whether outdoor, running, basketball, soccer or boxing, we use the artwork to connect different types of sports and sporting heros with a common visual denominator.
Amateur and top athletes in action: Each authentic snapshot is characterized by the passion evident in every face. Indeed, it's exactly this passion that rounds off the exhibition's theme by demonstrating the interconnection between athletes and adidas across all sports - united by their faith in the mantra "through sports we have the power to change lives".
The endless repertoire of top performances mirrors the role that adidas has played in the sporting arena. Dive into the previous narrative worlds of 50 Superstars Years and 70 years of adidas and get ready for the next metamorphosis which has just got started: Soon the European Championship 2021 will also be celebrated in Herzogenaurach.