In addition to developing the actual platform and a content typology, we were also entrusted with the design of specific communication elements. The result is a cross-media system of design components that can be further developed over the long term and aligned to the company's international structure. Style guides show how the design works in detail and should be adapted according to media type: That’s the design of the platform itself, the motion graphics integrated into films, and the associated 360-degree campaign for print ads, web banners, social media teasers, or email signatures.
In order to position i.NOW as an independent brand, an autonomous design language was developed. This took the form of color gradients and CGI renderings, which could be seamlessly integrated into the company's Corporate Design aligned to its own color spectrum, visual language and typography. An independent "gradient motion" color tone was also defined for each focus topic. The neutral information area, which is linked to the general corporate presentation, picks up on the green (as the primary color) of the brand.