No less a place than the shop windows of the world famous London luxury department store Harrods, LG Display has chosen to present its OLED technology. The presentation focused on LG's own products as well as the latest TVs from Bang & Olufsen, Panasonic and Philips, which use LG's OLED panels. At the side of the display manufacturer from Korea: Dart Design Seoul. Together with the customer a product presentation over 10 shop windows of the department store was created under the motto "Technology from out there".
The aim of the presentation is to visualise the product characteristics of OLED displays: authentic colours, slim and innovative design and unlimited viewing angles. These ideas were implemented in the area of communication design and thus presented in a way that everyone can experience.