Both new adaptations and repurposed features are evident here. From the physical exhibition stand used virtually, to a hybrid showroom, the mix of anthracite-colored surfaces, warm wood-en tones, gray-white marble and sumptuous planting makes for a coherent architectural impression. Visitors are welcomed to the new showroom via a cozy foyer, where a social media wall provides information on current Schüco topics. The exhibition area comprises themed studios and a prestigious event area with bar. These are joined to one another directly by means of an open transition zone.
Huge lettering is used to impressively mark the various areas. The themed studios, designed to be room-in-room constructions, entice visitors in to discover the Schüco residential housing so-lutions on display within them. In the ARRIVAL, VIEW and PANORAMA areas, current exhibits are on display in their original size. While in the SERVICE area visitors get a comprehensive im-pression of the company's extensive service portfolio. Like passepartouts, the Schüco systems frame the view out to the elaborately staged external landscapes. It is a view free from visual restrictions – with such incredibly narrow profiles they’re easily overlooked.